Frishman Beach: Everything You Need to Know
By Solomon Wiesen, TLV Beaches. Last reviewed October 2026.
Frishman Beach is the lifeguarded beach at the sea end of Frishman Street, in the middle of the HaYarkon hotel strip. It has four free volleyball courts, swings and a playground on the sand, and a young, social crowd that peaks on summer evenings and Saturdays. Pick it if you want cafés, people and volleyball a few minutes from your hotel; for something quieter, Trumpeldor Beach is a short walk south.
Where it is
Dizengoff Street and Ben Yehuda Street are a few minutes inland, and the Tel Aviv promenade runs right behind the sand.
At a glance
- Type: declared swimming beach with lifeguards in the bathing season
- Where: sea end of Frishman Street, between Gordon Beach to the north (about 5 minutes on foot) and Bograshov Beach to the south
- Sports: 4 beach volleyball courts and a mini-football pitch; no water sports zone (the nearest is at Gordon Beach)
- Facilities: toilets, changing rooms, cold showers, outdoor fitness equipment
- Rentals: NIS 12 for a chair or an umbrella and NIS 22 for a sunbed (NIS 5, 5 and 9 with a Digitel resident card)
- Buses: lines 4, 10, 161, 62 and 62A; line 445 from Ben Gurion Airport
- Hotels behind the beach: Dan Tel Aviv and Prima Tel Aviv, with the Sheraton Grand at the Gordon end
This page is part of our guide to all the Tel Aviv beaches, covering every beach from Tel Baruch in the north to Jaffa in the south. For live sea conditions and lifeguard hours, see the Tel Aviv-Yafo Municipality’s official page for Frishman Beach. Where to stay: our guide to hotels near Frishman Beach lists the closest ones, with maps and walking directions.
It Happens to be Clean and Well-Maintained
Frishman beach is known as one of the cleanest beaches in Tel Aviv, thanks to regular municipal cleaning.
Frishman Lifeguards Are Actually Good
Frishman is a declared bathing beach, and its lifeguard station works through the bathing season, which matters most during the busy summer months. You can usually hear them yelling at kids to come back to shallow waters – music to every parents’ ears.
Water Sports Are Right Next Door
Frishman itself is a swimming beach with no water sports zone. The paddleboards, kayaks and windsurfers you see launch from the non-motorized water sports zone at the north end of Gordon Beach, a few minutes’ walk away. Their owners are enthusiasts. Sometimes too enthusiastic.
A Few Beachside Cafés
Frishman beach is lined with several cafés and restaurants, including Greco Beach, the Greek restaurant at 17 Shlomo Lahat Promenade, the Frishman beach restaurant in the spot that used to be Calypso, and a few fast food options.
Photos of Frishman Beach
Common FAQ’s About Frishman Beach, Tel Aviv
1. Where is Frishman Beach located exactly?
Frishman Beach is situated at the western end of Frishman Street, right where it meets the Tel Aviv Promenade (Tayelet), between Gordon Beach to the north and Bograshov Beach to the south. It is centrally located within walking distance from popular streets like Dizengoff and Ben Yehuda, making it one of the most accessible beaches in Tel Aviv. Buses 4, 10, 161, 62 and 62A stop a few minutes’ walk from the sand, and line 445 runs here from Ben Gurion Airport.
2. What are the operating hours of Frishman Beach?
Frishman Beach is open at all hours for public access. However, lifeguards work only in the bathing season. In the 2026 bathing season, which ended on 10 October, they worked from 07:15 until 16:45 in spring and autumn, until 17:45 in June and until 18:45 in July and August. Swimming when no lifeguard is on duty is forbidden.
3. Are there any costs or entry fees to use Frishman Beach?
No, Frishman Beach is a public beach, and access is completely free. However, if you wish to rent sunbeds, umbrellas, or beach chairs, the city’s fixed prices are NIS 12 for a chair or an umbrella and NIS 22 for a sunbed (NIS 5, 5 and 9 with a Digitel resident card).
4. What amenities are available at Frishman Beach?
Frishman Beach is well equipped. It has:
- Restrooms and showers: Available free of charge. The showers are cold water only.
- Changing rooms: Situated near the entrance.
- Sunbeds and umbrellas for rent: NIS 12 for a chair or an umbrella and NIS 22 for a sunbed.
- Free Wi-Fi: Provided by the Tel Aviv municipality, available throughout the beach area – but not high quality!
- Accessible paths and ramps: Access for individuals with disabilities.
- Exercise stations: Outdoor fitness equipment is available near the beach for public use.
- Beach volleyball courts: Four courts and a mini-football pitch, free to use but often busy, especially in the afternoons and on weekends.
5. How crowded is Frishman Beach during the year?
Frishman Beach can get very busy, particularly during Shabbat weekends and holidays. It is at its fullest on summer Fridays, Shabbats, and national chagim/holidays. In the winter, the beach is far less crowded.
6. Can I participate in water sports at Frishman Beach?
Not at Frishman itself, which is a swimming beach. The nearest zone for non-motorized water sports (paddleboards, kayaks, windsurfing) is at the north end of Gordon Beach, by the marine centre and the marina. Rental and lesson prices change by operator and season, so ask them directly.
7. Are there food and drink options available nearby?
Yes, there are numerous cafés, bars, and restaurants lining the beach and promenade. Prices for certain basic things are actually price controlled thankfully, but some restaurants you can expect to pay around NIS 30-40 for a light meal, like a sandwich or salad, and NIS 15-25 for a soft drink or coffee. Popular spots include the “La Mer” beach café and “Mendeli Street Hotel’s Bar,” both within walking distance along the promenade and the streets behind it. Also, occasional parties do happen.
8. Is Frishman Beach family-friendly?
It works for families: there are swings and a playground on the sand, shade huts, and lifeguards in season. It is also one of the busiest beaches in the city, so for the calmest water and more space, families with small children usually choose Metzitzim or Jerusalem Beach. Watch for jellyfish in early summer.
9. What is the water temperature at Frishman Beach?
The water temperature in the Mediterranean Sea near Frishman Beach varies depending on the season:
- Summer (June to September): Water temperatures range between 25°C and 29°C (77°F to 84°F), ideal for swimming.
- Spring (March to May) and Fall (October to November): Water temperatures are usually between 20°C and 24°C (68°F to 75°F).
- Winter (December to February): Water temperatures drop to around 17°C to 19°C (62°F to 66°F).
10. What are the best times to visit Frishman Beach?
For a quieter experience, it’s best to visit early in the morning (around 6:00 AM to 9:00 AM) or in the late afternoon/evening (5:00 PM to sunset). The sunsets over the Mediterranean at Frishman Beach are particularly beautiful and are a favorite time for locals and visitors to gather. The beach is less crowded on weekdays, particularly on Sundays and Wednesdays. During Fridays, especially in the summer, the beach can get extremely busy after 2:00 PM.
Sources: the Tel Aviv-Yafo Municipality’s page for Frishman Beach, its lifeguard hours, price list and beach services table (Hebrew), and the city’s beach zoning map. Checked October 2026.