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Frishman Beach: Everything You Need to Know in 2025
Frishman Beach, located in the heart of Tel Aviv, is one of the city’s most popular and popular beachy coastal spots. Known for its bright golden sands, lively atmosphere (bars and nightclubs), and central location, it attracts both locals and tourists year-round. Situated along the Mediterranean Sea, Frishman Beach is the most perfect destination for sunbathing, beach sports, or simply enjoying the stunning sunsets, and considered one of Tel Aviv’s best beaches!!
Frishman is a Very Centrally Located Beach
Frishman Beach is located near some of Tel Aviv’s top attractions, such as Dizengoff Street and the Tel Aviv Promenade, making it easily accessible for visitors checking out TLV.
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It Happens to be Clean and Well-Maintained
Frishman beach is renowned for being one of the cleanest beaches in Tel Aviv, with regular municipal cleaning services ensuring a pleasant environment for beachgoers.
Frishman Lifeguards Are Actually Good
Frishman beach has dedicated lifeguards year-round, ensuring safety for swimmers, especially during the busy summer months. You can usually hear them yelling at kids to come back to shallow waters – music to every parents’ ears.
An Annoyingly Happening Water Sports Hub
Frishman Beach happens to be a popular spot for water sports like paddleboarding, kayaking, and windsurfing, offering rental services for enthusiasts. Sometimes too enthusiastic.
A Few Beachside Cafés

Common FAQ’s About Frishman Beach, Tel Aviv
1. Where is Frishman Beach located exactly?
Frishman Beach is situated at the western end of Frishman Street, right where it meets the Tel Aviv Promenade (Tayelet), between Bograshov Beach to the north and Gordon Beach to the south. It is centrally located within walking distance from popular streets like Dizengoff and Ben Yehuda, making it one of the most accessible beaches in Tel Aviv. The closest public transportation stop is just 300 meters away on Ben Yehuda Street.
2. What are the operating hours of Frishman Beach?
Frishman Beach is open 24/7 for public access. However, lifeguard services are available only during specific hours, which are typically from 7:00 AM to 7:00 PM in the summer (April through October) and 7:00 AM to 4:00 PM in the winter (November through March). The beach is monitored by professional lifeguards to ensure safety during these times.
3. Are there any costs or entry fees to use Frishman Beach?
No, Frishman Beach is a public beach, and access is completely free. However, if you wish to rent sunbeds, umbrellas, or beach chairs, the prices range from NIS 12 to NIS 20 per item. The rental kiosks are located along the beach and operate during the same hours as the lifeguard services.
4. What amenities are available at Frishman Beach?
Frishman Beach is super well-equipped with several amenities, including:
- Restrooms and showers: Available free of charge and regularly cleaned.
- Changing rooms: Situated near the entrance.
- Sunbeds and umbrellas for rent: Prices range between NIS 12 and NIS 20.
- Free Wi-Fi: Provided by the Tel Aviv municipality, available throughout the beach area – but not high quality!
- Accessible paths and ramps: Access for individuals with disabilities.
- Exercise stations: Outdoor fitness equipment is available near the beach for public use.
- Beach volleyball courts: Free to use but often busy, especially in the afternoons and on weekends.
5. How crowded is Frishman Beach during the year?
Frishman Beach can get very very very busy, particularly during Shabbat weekends and holidays. On average, it sees about 2,000-3,000 visitors daily in the summer months, with numbers often pushing 5,000 during peak times like Fridays, Shabbats, and national chagim/holidays. In the winter, the beach is less crowded, with around 200-300 visitors per day.
6. Can I participate in water sports at Frishman Beach?
Yes! Frishman Beach is a hotspot for various water sports. Paddleboarding, kayaking, and windsurfing are popular activities. Several rental services offer equipment along the promenade, with paddleboard rentals starting at approximately NIS 50 per hour. Organized group lessons and tours are available, typically costing around NIS 150-200 per person.
7. Are there food and drink options available nearby?
Yes, there are numerous cafés, bars, and restaurants lining the beach and promenade. Prices for certain basic things are actually price controlled thankfully, but some restaurants you can expect to pay around NIS 30-40 for a light meal, like a sandwich or salad, and NIS 15-25 for a soft drink or coffee. Popular spots include the “La Mer” beach café and “Mendeli Street Hotel’s Bar,” both located a few minutes’ walk from the beach. Also, occasional parties do happen.
8. Is Frishman Beach family-friendly?
Absolutely! Frishman Beach is one of the most family-friendly beaches in Tel Aviv, featuring calm waters and designated swimming areas. There are also shaded areas, playgrounds nearby, and plenty of space for children to play safely. During the summer, special family events, like kids’ beach games and educational workshops, are often held. Just make sure to look out for Jellyfish during the summer!
9. What is the water temperature at Frishman Beach?
The water temperature in the Mediterranean Sea near Frishman Beach varies depending on the season:
- Summer (June to September): Water temperatures range between 25°C to 30°C (77°F to 86°F), ideal for swimming.
- Spring (March to May) and Fall (October to November): Water temperatures are usually between 20°C and 24°C (68°F to 75°F).
- Winter (December to February): Water temperatures drop to around 17°C to 19°C (62°F to 66°F).
10. What are the best times to visit Frishman Beach?
For a quieter experience, it’s best to visit early in the morning (around 6:00 AM to 9:00 AM) or in the late afternoon/evening (5:00 PM to sunset). The sunsets over the Mediterranean at Frishman Beach are particularly beautiful and are a favorite time for locals and visitors to gather. The beach is less crowded on weekdays, particularly on Sundays and Wednesdays. During Fridays, especially in the summer, the beach can get extremely busy after 2:00 PM.